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After playing shows in and around California over the years, Jon moved from El Paso, Texas to Los Angeles, where he made his foray into music for advertising by singing on a Cannes Lion nominated commercial. After scoring hundreds of commercials as a freelancer, Jon founded SOUTH in 2009 and continues to write music and compose for picture from his studio in Nashville, Tennessee. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1628723517662-14SEN0XGG1I32PHCAJ07/Matt_Drenik_web.png Team https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1628723525243-QJMAGSVCPQHWV5PBJ77X/Robin+Holden_web.png Team https://www.south-music.com/blog-brine daily 0.75 2025-05-12 https://www.south-music.com/blog-brine/2015/10/14/preserved-lemons-yx7r6 monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444861445514-DM503CIE98PJJ057VAIS/image-asset.jpeg Blog - Preserved Lemons https://www.south-music.com/blog-brine/2015/10/15/ramen-l6wz7 monthly 0.5 2015-10-23 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444936926654-JIMLELIZP09FUPF3MOBG/image-asset.jpeg Blog - Behind the Brine https://www.south-music.com/blog-brine/2015/10/15/beet-season-nehlm monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1445886435565-WNJI6DYAAUTGUB8OGOPI/image-asset.jpeg Blog - Beet Season https://www.south-music.com/blog-brine/2015/10/15/banh-mi-do-chua-2wxxs monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444920570579-WK1LXTQNFMM1VH2Y865I/image-asset.jpeg Blog - Banh Mi + Do Chua https://www.south-music.com/blog-brine/2015/10/15/cabbage-52x38 monthly 0.5 2015-10-26 https://www.south-music.com/blog-brine/2015/10/15/classic-dill-59fp6 monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444920853054-4SYK7CEWZ5VEIVUS105T/image-asset.jpeg Blog - Classic Dill https://www.south-music.com/blog-brine/2015/10/15/bratwurst-sauerkraut-soup-weg74 monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444920988347-RALKTTBPY4XFDAR60H3T/image-asset.jpeg Blog - Bratwurst + Sauerkraut Soup https://www.south-music.com/blog-brine/2015/10/15/red-hot-phyf3 monthly 0.5 2015-10-26 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1444921209619-RQTA809CEYXP0SYQI0C4/image-asset.jpeg Blog - Red Hot https://www.south-music.com/new-gallery-3 daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg New Gallery https://images.squarespace-cdn.com/content/v1/56098193e4b08650938b4d7b/1532270564524-GUN9AMWKT65P928CA3T4/51_HBL_Pickles_v1-276.jpg New Gallery https://www.south-music.com/south-music daily 0.75 2021-02-01 https://www.south-music.com/construction daily 0.75 2021-02-01 https://www.south-music.com/what-we-do daily 0.75 2021-02-01 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1390513380961-PTHFXE5U2S1FJSLPXUSD/tumblr_mh1iruZWLf1rkz363o1_1280.jpg What We Do https://www.south-music.com/work daily 0.75 2021-11-03 https://www.south-music.com/all-work daily 0.75 2021-04-21 https://www.south-music.com/brand-voice daily 0.75 2021-05-28 https://www.south-music.com/about-content-1 daily 0.75 2021-08-11 https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1628700244957-A0CORKLK76WGGN801PW3/JD_website.png About Content (Copy) - Jon Darling - Founder (Copy) Jon Darling is an accomplished songwriter and composer who spent his formative years in touring bands, opening for such acts as Jimmy Eat World, Incubus and Sparta. After playing shows in and around California over the years, Jon moved from El Paso, Texas to Los Angeles, where he made his foray into music for advertising by singing on a Cannes Lion nominated commercial. After scoring hundreds of commercials as a freelancer, Jon founded SOUTH in 2009 and continues to write music and compose for picture from his studio in Nashville, Tennessee. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1622075098638-7YGF8CRETDNRQBA22LNE/Dan_Pritikin_web.png About Content (Copy) - Dan Pritikin - Creative Director / Partner (Copy) Dan Pritikin is a classically-trained pianist, with a BS in Film from Boston University, who spent his college years in bands before joining the music supervision department at Grey NY followed by Crispin Porter & Bogusky. After moving from the agency to vendor side with a role at Human, Dan brought his unique perspective of agency + vendor identities to SOUTH and merged them with Jon Darling’s creative vision for a music company focused through an artist’s lens. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1622075130407-RZGUK3125LU6WU1VSA9G/Matt_Drenik_web.png About Content (Copy) - Matt Drenik - Creative Director (Copy) Matt Drenik joined the SOUTH crew in 2018 after a long recording artist career at El Camino Media, Sony Music, 20th Century Fox, and Maybe Records (UK). As a recording artist, his bands Battleme and Lions, toured and shared the stage with the likes of Metric, Veruca Salt, The Toadies, The Arctic Monkeys, and many more. In 2008, he began writing songs for FX’s Sons of Anarchy, eventually becoming a member of the house “soundtrack” band, The Forest Rangers, for seven seasons. In addition to his work at SOUTH, Matt co-owns an indie record label, Get Loud Recordings, out of Portland, OR, and has written op-ed articles for American Songwriter, Magnet Magazine, and OPB Music. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1628700164870-U6WBQTBX88GNN9F0KOW3/Ann_Haugen_web2.png About Content (Copy) - Ann Haugen - Executive Producer / Partner (Copy) There are few people in advertising who understand the delicate balance between creativity and business as well as Ann Haugen. Her love of music, along with her ability to assemble great teams and manage production, are regarded as a principal reason for her success spanning over two decades with industry-renowned commercial music studios Elias Arts and SOUTH. Her collaborative work over the year has garnered a variety of awards worldwide, including numerous AICP, Clios, Cannes Lions, and an Emmy Award for the Nike “Move” theme. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1622075084625-BW6BO7M0KTNJZGL1R7CE/Britt_web.png About Content (Copy) - Britt Fredensburg - Managing Partner (Copy) Britt Fredensburg is the managing director and SOUTH’s “Mission Control” at the base of all business affairs for the past ten years. She is a reputed veteran negotiator in the world of contracts and publishing, and has been known at times be more resourceful than Google. Britt is a Southern California native, who realized she was destined for production after working on the set of an IHOP campaign at 18 years old. Her ability to keep a level head and personal mantra of “where there’s a will there’s a way,” has allowed her to maintain calmness and organization through the chaos of creativity around her; and cemented her invaluable role at SOUTH. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1622075135888-IY608BGWA52HW8SL0MT1/Robin+Holden_web.png About Content (Copy) - Robin Holden - Senior Engineer, Composer (Copy) Hailing from the United Kingdom, Robin Holden is our senior mix engineer, and a staff composer. Before joining the SOUTH team in Los Angeles, Robin was already a well-respected engineer for some of our favorite artists including Joe Strummer, the Bangles, John Frusciante, Daniel Ash (Bahaus, Love and Rockets) and Shakira. Beyond his amazing abilities and contributions to music engineering, Robin is an accomplished drummer whose live drumming and percussion can be heard on countless SOUTH productions. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1622075099687-C36BVAI9NQ6880GSVSXP/Eric_Plust_web.png About Content (Copy) - Eric Plust - Senior Composer (Copy) Eric Plust is a graduate of the Berklee College of Music. As a multi-instrumentalist with a deep understanding of composition and arrangement, Eric also has the extraordinary ability to make the most complex scores seamlessly work to picture. His work been featured in a wide variety of films and TV shows, as well as countless advertising campaigns. https://images.squarespace-cdn.com/content/v1/601860f79acd93317bd24fc6/1622075114262-IXA44KF3YVCNEYF55ODL/Ignacio_web.png About Content (Copy) - Ignacio Zas - Composer (Copy) Ignacio Zas is a staff composer. Originally from Uruguay, Ignacio moved to Los Angeles to study music at Musicians Institute focusing on composition and performance. 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