When DDB Chicago approached us with an idea to create a minimal, beautiful song to soundtrack their new Blue Moon campaign “Reach for the Moon,” we jumped at the opportunity. This is the kind of brief that allows us to collaborate with some of our best songwriters, giving them the creative freedom to do what they do best. Each came back with something fresh, stamped with their own POV, but in the end, it was LLMK’s track “Extraordinary” that best served the spot. With a mixture of minimal folk and lightly textured pop, “Extraordinary” not only helps drive the spot with it’s rhythmic pace, but helps tell the story of a day on repeat. We couldn’t be happier with how this turned out!
And to show our appreciation, we’ve decided to release a full length version of the song on all streaming platforms worldwide — click here to listen!