GATORADE + CHAMPIONS LEAGUE + SOUTH = WINNING COMBINATION

Gatorade is consistently responsible for some of the most exciting, fun, and watchable content out there, and this latest film, “Make Them Sweat” produced through TBWA/Chiat is no exception. We’d even go so far as to call it the most re-watchable spot we’ve seen in a long time. There are so many fun and funny moments to soak in (pun intended), as we follow along with this extended action montage, featuring international football stars, Lionel Messi and Gabriel Jesus as they reduce the competition to cowering puddles of sweat. It was this mixture of adrenaline and humor that ultimately called for the kind of colorful and turbo-charged score we had the pleasure to create. Mixing classic soul and funk instrumentation with modern production styles to really highlight a film stuffed to the gills with fun and humor, while never sacrificing the intensity we’ve grown to expect from Gatorade. It was a wild ride, perfect to enjoy again and again. Bring your towel.