SOUTH COMPOSES FIRST U.S. CAMPAIGN FOR PERONI


This latest campaign from MONO, features two beautifully quirky spots that have the brand really leaning into its Italian roots. Fortunately for us, that created an opportunity to get involved very early on. The idea was to find the perfect classic piece of music and then reimagine it as if it had been covered by a 1960’s Italian artist. Although we explored quite a few songs for this, “Iko Iko” kept sticking in our heads, especially after we worked with our Italian artist friends to create completely original Italian lyrics that were both authentic but still perfect for the stories we were telling. Any project where we get to flex our supervision muscles and also tap our vast international resources to create something new and unique is a win/win. And we think the music and spots really speak for themselves. “Bella!”