Walmart at The Oscars

It's not every day that you get to collaborate with the uber-talented and quite frankly hilarious Melissa McCarthy on her Directorial debut for the 90th Academy Awards ceremony, so we jumped at the opportunity with open arms! Drawing inspiration from the empowering and uplifting track "Bird Set Free" by Sia, this music driven spot starred the out of this world Keala Settle from the Award Winning "The Greatest Showman" and pop star in the making Dylan Conrique. In keeping with the theme of the Oscars ceremony this year and the Times Up movement, the spot tells a story of perseverance, self-confidence and belief in ones self against all odds. 

Getting to work so closely with the Director and the talent in pre-production recording sessions, on set, and in post, really gave us the opportunity to support and nurture Melissa's vision for the spot featuring a killer arrangement of Sia's track along with the perfect dose of magical sound design to really help this inspiring film come to life.  We are really proud of how it turned out! 

 

 

Toyota "Thin Ice" In SHOOTS First Top Ten of 2018

One of a handful of important and inspiring films that Saatchi & Saatchi produced for Toyota and the 2018 Winter Olympics, this spot was desperate for a special and unique score to help tell Ashley Wagner’s powerful story. We honestly cannot imagine a more perfect accompaniment, than this gorgeous re-imagining of the Metallica classic, “Nothing Else Matters,” which we had the absolute pleasure of creating. The opportunity to get into the studio and reinterpret this Heavy Metal staple with such talented musicians was an experience we will not soon forget. 

And of course we couldn’t be prouder of SHOOT’s recognition of our achievement in their initial 'Top Ten of 2018.'

Reebok "Fastest Flexweaves"

For this project, Reebok teamed up with Luis Badillo Junior, the man with the 'fastest feet in the world' for their newest "Fastest Flexweaves" campaign. Luis is a top ranked trainer who's client list includes a number of NFL, NBA and soccer players, including Marshawn Lynch and Cristiano Ronaldo just to name a few. 

In keeping with the pace of the campaign, SOUTH created this totally original and absolutely relentless track, featuring the rebellious vocals of Young Hoffa. Shoutout to Venables Bell for continually being a part some of the coolest work we get to do here. This one was no exception! 

Coca-Cola & Wieden+Kennedy team up with SOUTH for "The Wonder Of Us"

Helping to bring a beautiful piece of poetry to life through music is no small task, and that’s just what we set out to do in our Super Bowl collaboration with W+K and Coca-Cola. It takes the right balance of emotion and restraint to score a film like this, and we couldn’t be more proud with how it turned out. 

Click on the image below to check it out: 

RAM "MLK" Super Bowl Spot

We were thrilled to partner with Highdive to create a score for their first Super Bowl spot.  Getting involved at the animatic stage, allowed us to create music that let Dr. King’s speech take center stage while still giving it the gravitas it deserved.

Click on the image below to check it out: 

Nierenberg is the sound behind HBO’s The Defiant Ones

 

We are extremely proud of the epic sound design created by our very own Jay Nierenberg on HBO’s new docu-series, Defiant Ones, which tells the compelling story of Dr. Dre and Jimmy Iovine. 

"It’s impossible to describe just how cool it was to have Dre sitting next to me while I was mixing scenes of him mixing his own music! I guess I can retire now.” - Jay Nierenberg.

Jay & Dr Dre.jpg

Check out the trailer to the series here

Gatorade "For The Wind" Named Best Music/Sound 2016

Back in December, SHOOT released their picks for Best Work of 2016. We're honored to claim top spot for the 2016 Music/Sound category. We partnered with the great team at TBWA/Chiat/Day LA to create a beautiful score for the inspiring story of Ella Delle Donne and her older sister Lizzie. Thanks to everyone involved and to Gatorade and Chiat for bringing us this amazing work. Check out the article here and the spot here.

SOUTH PARTY 02.23.17

Please join us for a night of music, tacos and drinks! We'll start the party at 6pm and carry on till the good stuff runs dry. @madsteez recently tagged up our wall with some rad color, so he'll be here to celebrate with us. Check out the flyer attached. Can't wait to see you here!


Click HERE to RSVP (required for entry.)

A big dose of color

Our homie @madsteez found a couple days between snow storms this winter to douse us with some color. While we love our super clean B&W aesthetic, his eccentric style has made a home for itself on our biggest wall. PS- we'll be celebrating on 02.23... keep an eye out for the invite.

 

 

Cheers from SOUTH

We were inspired by one of the most influential shows of the 90s. C'mon down to SOUTH where everybody knows your name...